Customer Focused Process Innovation: Linking Strategic Intent to Everyday Execution

This is the manager's guide to forging a link between strategic intent and everyday process execution - the secret to driving long-term profitability and growth. Customer-Focused Process Innovation reveals a powerful and proven method for connecting a company's value creation processes to customer-desired products. The book provides step-by-step instructions for identifying how products and services are really manufactured and presented to customers. It then explains how to visually depict work streams to build a conceptual blueprint of a company from the core value chain to the end consumer; reduce the time it takes to pinpoint the customer's desires by building rich feedback loops and actively managing customer processes; and embed process management practices in a company to ensure every process receives the optimal amount of attention and resources to deliver the greatest financial benefit. David Hamme is the founder and Managing Director of Ephesus Consulting. Prior to his consulting career, Hamme served as an executive in a $3 billion unit of Lowe's where he was responsible for strategic planning, marketing, product management, and new product development.