Management Information Systems
Opis
For undergraduate and graduate-level courses in Management Information Systems.
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that students will find vital to their professional success. It emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business.
This fantastic edition comes with a Student Multi-Media CD-ROM.
Information systems knowledge is essential for creating competitive firms, managing global corporations, and providing useful products and services to customers. This book introduces management information systems that students will find vital to their professional success. It emphasizes the digital integration of the firm through enterprise applications (management of the supply chain, customer relationships, enterprise systems, and knowledge). Vivid examples, engaging and interactive exercises, and the most up-to-date information to illustrate the impact of information technology on business.
This fantastic edition comes with a Student Multi-Media CD-ROM.