John Wiley Sons

We can't see them, but microbes are the dominant form of life on Earth. They make up half of the world's biomass. They were here billions of years before we were, and they will be here after we are gone. Without their activity, life as we know it would be impossible. Even within our own bodies, there are ten times as many bacterial cells as human...

Molecular biology is undergoing exponential growth in both the volume and complexity of biological data. This book offers the first comprehensive overview of data mining, preprocessing, postprocessing, and storage for biological data. It surveys the latest approaches and techniques in biological KDD, presenting a vast yet detailed view of the most...

The measurement of building elements is a core subject for quantity surveying students. Responding to the recently published second volume of the New Rules of Measurement (NRM2) by the Royal Institution of Chartered Surveyors, the 12th edition of Willis' Elements of Quantity Surveying explains, from first principles and to NRM2 standards, the...

The ultimate nuts-and-bolts guide to foreign exchange operations The foreign exchange landscape is particularly risky since so much of the world is unregulated and takes place over the counter (off exchange). Brilliant traders and money managers who are profitable may find themselves underperforming, or worse, losing, simply because they failed to...

Multiply the effectiveness of your campaigns with marketing automation Marketing automation technology has been shown to dramatically increase lead conversions and average deal sizes as well as improving forecasting and customer segmentation. A subset of CRM, it focuses on defining, scheduling, segmenting, and tracking marketing campaigns. This...

The business leader's guide to encouraging continuous innovation in any organization Innovation governance is a hot topic in the business world. In a fast-paced business environment, the ability of corporate leaders to build purpose, direction, and focus for innovation is more important than ever. In this book, the authors provide a framework for...