John Wiley Sons

If you are looking to make your job of building Web pages as effortless as possible and need a quick and easy understanding of the technology in order to do so, then this book is for you#150;whether you#146;re new to Dreamweaver MX 2004 or you need a refresher on everything from simple tasks such as defining a Dreamweaver MX 2004 site to complex...

AVOID THE MISTAKES THAT OTHERS MAKE -- LEARN WHAT LEADS TO BEST PRACTICE AND KICKSTART SUCCESS This groundbreaking resource provides comprehensive coverage across all aspects of business analytics, presenting proven management guidelines to drive sustainable differentiation. Through a rich set of case studies, author Evan Stubbs reviews solutions...

Discussion of the precise nature of the Information System discipline has raged for more than twenty years and continues fiercely today. The most interesting aspect of recent debate is not only the sharpness and depth of the arguments, but the diverse conclusions arrived at by participants. Whilst very different, these have all been reached with...

Where would we be without the traditional London caff? Milk bars, ice-cream parlours and espresso bars are all a feature of the London landscape that were borne out of the 1940s to 1960s. It is a time when floods of immigrants set up their businesses providing frothy coffee to the city?s workers. Today, many of these establishments still function...

In this book Jonathan Garner and his colleagues at Credit Suisse First Boston, argue that by 2014 the Chinese consumer will likely have displaced the US consumer as the engine of growth in the global economy. Government policy is rebalancing demand within the Chinese economy from investment spending to consumption spending. Strong trend economic...

Practical, prescriptive advice on successfully marketing your event planning business Recent years have been tough on the event planning industry. The terrorist attacks of September 11, 2001, economic downturns, wars, and SARS have all negatively impacted the business. There are fewer corporate dollars dedicated to travel budgets and special...