John Wiley Sons

Unique insights to implement big data analytics and reap big returns to your bottom line Focusing on the business and financial value of big data analytics, respected technology journalist Frank J. Ohlhorst shares his insights on the newly emerging field of big data analytics in Big Data Analytics . This breakthrough book demonstrates the...

The third edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients. The Internet has burst on to the scene as an alternative way to gather...

Every five or six years, a different country takes the architectural lead in Europe: England came to the fore with High Tech in the early 80s; by the end of the 80s, France came to prominence with Francois Mitterand's great Parisian projects; in the 90s, Spain and Portugal were discovering a new tradition; and recently the focus has been on The...

Discover how to streamline complex bioinformatics applications with parallel computingThis publication enables readers to handle more complex bioinformatics applications and larger and richer data sets. As the editor clearly shows, using powerful parallel computing tools can lead to significant breakthroughs in deciphering genomes, understanding...

A lively, inspiring account of the pioneers who sought to accurately predict the weather Benjamin Franklin . . . James P. Espy . . . Cleveland Abbe . . . Carl-Gustaf Rossby . . . Jule G. Charney . . . just a few of the remarkable individuals who struggled against formidable odds to understand the atmosphere and predict the weather. Where they saw...

In today#8217;s modern world, there#8217;s no need for anyone to run twenty-five miles to deliver a message, as Pheidippides did from Marathon to Athens around 500 B.C. However, hundreds of runners each year run 26.2 miles at hundreds of marathons worldwide. To conquer this mountainous challenge, you must know how to properly eat, stretch, identify...