The Complete Marketer - Malcolm McDonald; Mike Meldrum

The Complete Marketer
4.00 Oceń książkę!

Autor: Malcolm McDonald; Mike Meldrum

 Wydawnictwo: Kogan Page
ISBN: 9780749466763
EAN:
Format: ...
Oprawa: miękka
Stron: 336
Data wydania: 2013-09-01
Gdzie kupić tanią książkę?
Merlin
książka
94.99zł
Kup książkę
Książka w Twoim domu w ciągu 48h
The Complete Marketer is an accessible source of hard intelligence about the marketing discipline, broken down into over 60 constituent chapters - including internet marketing, understanding consumers, market audits, segmentation, advertising and PR, and managing a sales team. Designed as the ultimate 'dive-in' resource, the book applies the authors' marketing know-how to every aspect of the marketing mix, making it an invaluable resource for general managers, non-qualified marketers, and students taking a module in marketing as part of a broader degree course.

Książka "The Complete Marketer"
Malcolm McDonald; Mike Meldrum