The Business Plan - Gerald Schwetje

The Business Plan
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Autor: Gerald Schwetje

 Wydawnictwo: Springer Verlag
ISBN: 9783540254515
EAN:
Format: ...
Oprawa: ...
Stron: 193
Data wydania: 2007-07-01
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This book provides the essentials to write a successful business plan. The represented methods and best practices have been approved over many years in practice with many management consulting engagements. The book is beautifully structured, it has a pragmatic emphasis and an autodidactic approach. The reader gets acquainted with the skills and competencies as well as tools, required for the planning and development of the business plan project.

  • Necessity of Planning.
  • Business Plan Project.
  • Executive Summary.
  • Business Idea and Strategic Goals.
  • Management Team and Organization.
  • Products and Services.
  • Market and Competition.
  • Marketing and Sales.
  • Research and Development.
  • Production.
  • Procurement and Logistics.
  • Finance.
  • The Way to the Investor.
  • Key Performance Indicators.

    Książka "The Business Plan"
    Gerald Schwetje