The Bling Dynasty - Erwan Rambourg

The Bling Dynasty
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Autor: Erwan Rambourg

 Wydawnictwo: John Wiley Sons
ISBN: 9781118950296
EAN:
Format: ...
Oprawa: twarda
Stron: 288
Data wydania: 2014-09-01
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Why the luxury market's fate rests in Chinese wallets The media has negatively focused on the Chinese political administration clamping down on gifting. Observers have come to doubt the strength of Chinese consumption as the key driver for luxury. The Bling Dynasty illustrates how doubts about Chinese consumption are ill-founded and Chinese luxury demand is on the cusp of becoming dominant. This book contains the research and expert views companies need to understand and address the new challenges posed by this dominance. Each chapter brings a different perspective, covering complex aspects of luxury consumption, with illustrations and real-world examples that support the research. Readers will gain insights through interviews with brand executives, retailers, experts, and consumers. As an economic heavyweight, China is fast realizing its role in the luxury market. Chinese consumers should be accounting for more than a third of the global luxury market today, and half, if not more, in ten year's time. The Bling Dynasty runs counter to the conventional wisdom that expanding sectors become more global. Luxury is actually becoming over-dependent on Chinese sales. Readers will: Understand how Western brands developed in Asia and the challenges they are met with, notably ubiquity Learn why Chinese are purchasing luxury items abroad and what it means for the future of the sector Gain insights on why there are no Chinese luxury brands challenging Western models Realize that Chinese consumers are becoming similar to their American peers and that luxury competition goes way beyond pre-conceptions China's big spenders are increasingly mobile and this is affecting key markets. The Bling Dynasty provides new research and a comprehensive look at the booming business of luxury and the Chinese wallet. "China's volatile demand for luxury has left industry executives scratching their heads. How much longer will anti-corruption measures weigh on sales? Are Chinese becoming more value-driven as they travel more and more sophisticated? Ultimately, how should global luxury brands set their pricing, supply, store openings and digital strategy to capture Chinese consumers? The Bling Dynasty is an insightful read for luxury managers, consultants and anyone who wants to understand consumption trends and China's role in shaping them. As a former marketing manager in the industry, author Erwan Rambourg understands how the brands operate inside and out. As a co-head of global consumer and retail equity research at HSBC, he has taken his analytic depth to his first book, filing it with interesting numbers and interviews with executives. Mr. Rambourg has a unique background as a Frenchman growing up in the U.S. and being based in Hong Kong for the past 4 years has given him a front-seat view of how the Chinese consumers operate and a broad perspective of the often opaque global world of luxury." - Wei Gu , Wall Street Journal editor for China Wealth and Luxury " The Bling Dynasty puts doubters of China's appetite for luxury goods to the back of the queue. Erwan Rambourg's clever use of avatars to portray the true nature and extent of the huge desire for luxury goods in China makes this an informative but also easy read. It is a must for anyone hoping to understand what drives the consumers of the world's second largest economy. Rambourg, based in Hong Kong at HSBC, is one of the leading experts on the luxury goods sector and in The Bling Dynasty he successfully combines well researched data with access to the real shoppers on the street." - Laura Chesters , business reporter and luxury goods specialist at London Evening Standard and The Independent "Erwan Rambourg adopts an engaging, conversational voice to explain the complexities of the Chinese market -- as if inviting his readers to a dinner party at his Hong Kong flat.

Książka "The Bling Dynasty"
Erwan Rambourg