Tajwan i Tajpej - mapa w skali 1:386 000 -

Tajwan i Tajpej - mapa w skali 1:386 000
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Wydawnictwo: ITMB
ISBN: 9781553417224
EAN:
Format: 100 x 250
Oprawa: miękka
Stron: 2
Data wydania: 2008-08-01
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Merlin
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Several months ago, we released our new double-sided map of the lovely island of Formosa, better known now as Taiwan, or the Republic of China. At the time, we still had plenty of inventory of the ITM City Map of Taipei, so we decided to continue it. It now appears that the market prefers the combined map of the island and its capital city, so we have decided to discontinue Taipei as a separate title. As we are not replacing the city map, existing inventory should continue to be sold until depleted. The single-sided city map is still quite good and is not eligible for a credit return. We are still receiving a steady stream of orders for it, but have run out of copies in our warehouse and will supply the combined map in future.

Speaking generally, we have noticed that international city maps do not seem to be as popular as was the case a few years ago. Throughout the Great Economic Recession, we have re-invented useful urban travel maps by combining the city artwork with a country or regional map (Buenos Aires and Northern Argentina, Quito and Central Peru, and Santiago amp; Central Chile are examples). This is value-added mapping, and has proved to be quite popular. We intend to restructure more urban maps into double-sided maps, starting with Helsinki, which is currently being re-formatted into Helsinki and Southern Finland. As most regular followers of ITMB?s development know, we have also been combining what we hope are seen as compatible countries to create double-sided country maps, with one country on one side and a different one, at a different scale, on the other side. Libya and Tunisia, Malawi and Mozambique, and Laos/Cambodia are examples of this approach. The rationale for doing so is simple: some countries sell more quickly than neighbouring countries. For example, Malawi sells significantly faster than Mozambique. Keeping them as separate pieces of paper condemns Mozambique to smaller print runs and a significantly longer life span that is unfair to marketing travel information for the country. By sharing paper with Malawi, two maps are able to be kept up to date more easily, and buyers might be tempted to visit both countries, so the maps support each other. It also saves paper, and considering the amount of paper ITMB uses each year, this saving is considerable. On the other hand, buyers are now receiving two maps for the price of one, as we haven?t raised prices, so ITMB has less revenue coming in each month, which limits our ability to invest in new cartography.

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