Principles of Marketing - Gary Armstrong; Philip Kotler

Principles of Marketing
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Autor: Gary Armstrong; Philip Kotler

 Wydawnictwo: Pearson Education
ISBN: 9780273786993
EAN:
Format: ...
Oprawa: miękka
Stron: 720
Data wydania: 2013-05-01
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For Principles of Marketing courses using a comprehensive text. Learn how to create value and gain loyal customers. Today's marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help students understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework.

Książka "Principles of Marketing"
Gary Armstrong; Philip Kotler