Managing Innovation Adoption - Majharul Talukder

Managing Innovation Adoption
4.00 Oceń książkę!

Autor: Majharul Talukder

 Wydawnictwo: Ashgate Publishing Company
ISBN: 9781472413352
EAN:
Format: ...
Oprawa: twarda
Stron: 190
Data wydania: 2014-03-01
Gdzie kupić tanią książkę?
Merlin
książka
318.00zł
Kup książkę
Książka w Twoim domu w ciągu 48h
When Innovation is considered one of the key drivers of corporate success, why do organisations struggle to implement it? Research suggests that innovations fail due to a lack of acceptance by employees; therefore an understanding of potential adopters and the factors influencing their decisions is essential. Despite much research on adoption of innovation by an organization, very little is known about its acceptance by individuals within it. Managing Innovation Adoption is about managing technological innovation implementation at work in an effective way by presenting a new theoretical framework.Based on the theory of reasoned action (TRA), the technology acceptance model (TAM) and other conceptual frameworks, Dr Talukder's enhanced model combines factors from existing and original models to create a coherent new model. The data collected proves that it can be used to assist a broader understanding of how people in an organization adopt and use innovations. As well as contributing to academic knowledge, the author's discoveries have practical implications for organizations, managers, administrators and employees. 'This book is an important source of information for the people who deal with the strategic implementation of technological innovation. The book is rooted in strong theories and is a practical guide to practitioners interested in effective implementation of technological innovations at work.'Professor Lawrence Pratchett, University of Canberra, Australia'The author combined individual, organization and social factors in innovation adoption to develop a new adoption framework. He has validated the framework through quantitative and qualitative studies. His framework has merit as it has a large coverage of variables. The book is highly recommended for those pursuing innovation adoption research.'Paul Yeow, Monash University, Australia'The book presents detailed information about the factors affecting the innovation adoption and implementation in workplace settings. The book would be an ideal reference book for academics, higher degree research candidates and researchers. The book is an important addition to the relevant literature.' Prof. Dr. Rafikul Islam, International Islamic University, Malaysia'In this book the author provides a useful insight into issues concerning effective implementation of technological innovation in an organizational context. The reader will find this book particularly useful in developing an understanding of the core concepts of technological innovation adoption as well as the critical factors affecting its implementation.' Associate Professor Stephen Boyle, University of South Australia, Australia

Książka "Managing Innovation Adoption"
Majharul Talukder