Key Concepts In Marketing - Jonathan Sutherland; Diane Canwell

Key Concepts In Marketing

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Autor: Jonathan Sutherland; Diane Canwell

Wydawnictwo: Palgrave Macmillan
ISBN: 140391527X
EAN:
Format: 140 x 215
Oprawa: miękka
Stron: 310
Data wydania: ...
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Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 600 key terms defined, the book represents a comprehensive must-have reference for anyone studying a business-related course or those simply wishing to understand what marketing is all about. It will be especially useful as a revision aid.

Książka "Key Concepts In Marketing"
Jonathan Sutherland; Diane Canwell