Key Concepts in International Business - Jonathan Sutherland; Diane Canwell

Key Concepts in International Business
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Autor: Jonathan Sutherland; Diane Canwell

 Wydawnictwo: Macmillan;Palgrave Macmillan
ISBN: 1403915342
EAN:
Format: 135 x 215
Oprawa: miękka
Stron: 282
Data wydania: 2004-05-21
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Key Concepts in International Business is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous diagrams and illustrations. With over 500 key terms defined, the book represents a comprehensive reference for anyone studying a business related course or those simply wishing to understand what international business is all about. It will be especially useful as a revision aid.

Książka "Key Concepts in International Business"
Jonathan Sutherland; Diane Canwell