Introduction to Air Transport Economics - Thomas Tacker

Introduction to Air Transport Economics
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Autor: Thomas Tacker

 Wydawnictwo: Ashgate Publishing Company
ISBN: 9781409454878
EAN:
Format: ...
Oprawa: miekka
Stron: 450
Data wydania: 2013-09-01
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Introduction to Air Transport Economics: From Theory to Applications uniquely merges the institutional and technical aspects of the aviation industry with their theoretical economic underpinnings. In one comprehensive textbook it applies economic theory to all aspects of the aviation industry, bringing together the numerous and informative articles and institutional developments that have characterized the field of airline economics in the last two decades as well as adding a number of areas original to an aviation text. Its integrative approach offers a fresh point of view that will find favor with many students of aviation.The book offers a self-contained theory and applications-oriented text for any individual intent on entering the aviation industry as a practicing professional in the management area. It will be of greatest relevance to undergraduate and graduate students interested in obtaining a more complete understanding of the economics of the aviation industry. It will also appeal to many professionals who seek an accessible and practical explanation of the underlying economic forces that shape the industry.The second edition has been extensively updated throughout. It features new coverage of macroeconomics for managers, expanded analysis of modern revenue management and pricing decisions, and also reflects the many significant developments that have occurred since the original's publication. Instructors will find this modernized edition easier to use in class, and suitable to a wider variety of undergraduate or graduate course structures, while industry practitioners and all readers will find it more intuitively organized and more user friendly. Comments on the first edition:'This is a landmark textbook in airline economics as, for the first time, disparate information from various economic disciplines is integrated with key institutional factors that affect the industry. Basic material is presented in an easy-to-read and understand format with plenty of real-world situations. Much of the material in this book cannot be found in other sources. I highly recommend this book.'Darryl Jenkins, Ohio State Airline Operations Center, USA'This book represents a thorough and comprehensive coverage of the key topics in aviation economics by applying fundamental theories and methods available in micro-economics and industrial organization economics. This book also treats excellently the current policy and strategic issues facing policy makers, airlines, airports and other professionals in aviation. This is a rare book that combines both theory and applications in a very meaningful way. As such, I recommend it very strongly to graduate students, policy makers, managers and researchers in aviation.' Tae H. Oum, Air Transport Research Society (ATRS) and University of British Columbia, Canada'The aviation industry provides a good backdrop for understanding a variety of economic principals. Introduction to Air Transport Economics offers valuable insight into how the fundamentals of economics apply to aviation. The book covers a broad range of topics from underlying passenger demand to aviation infrastructure. It offers an overview into the dynamic industry environment while using practical industry applications to explain general economic concepts - a great introduction to the world of aviation and explanation for what keeps airlines in the air.' Zane Rowe, Senior Vice President Network Strategy, Continental Airlines'In helping to establish a new international university with a focus on aviation, I have recently had the opportunity to review many books and materials that might be critical as a resource for our future students. The authors' new book, Introduction to Air Transport Economics, is just such a resource. I was privileged to see this book early on, and I was immediately struck with its scope and timeliness. Most importantly, it provides a look at the industry from the keen perspective of a distinguished economist.

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Thomas Tacker