Intellectual Property Valuation - Towards Global Harmonization -

Intellectual Property Valuation - Towards Global Harmonization

4.00 Oceń książkę!

Autor: ...

Wydawnictwo: Routledge
ISBN: 9780415532150
EAN:
Format: ...
Oprawa: twarda
Stron: 208
Data wydania: 2013-10-01
Gdzie kupić tanią książkę?
książka
449.99
Książka w Twoim domu w ciągu 48h
With the recent global economic crisis, attitudes and practices in relation to intellectual property valuation are changing as exemplified by the dichotomy explained in this book, which makes it unique. While there has been a move towards global harmonisation in terms of valuation of both tangible and intangible assets that are based on innovation, there is also a tendency against global harmonisation because of cultural attitudes and practices of different countries. This can be seen most acutely in relation to intellectual property valuation in Asia, especially East Asia, which often differs from the West's perception of valuation. The book is written by experts in intellectual property, valuation and innovation who are mainly practitioners covering innovators, marketers, accountants, social innovators and business and management academics. The breadth and practitioner background of most of the contributors make the material relevant to those involved in valuation, economics, business, management, accounting and finance, law and maritime insurance. This book takes an interdisciplinary approach that cross-cuts all the above-mentioned disciplines and takes the understanding of intellectual property valuation to a new level. "The editor of the book, Prof Ruth Taplin, who herself is a leading strategic commentator in this field, has assembled nine packed chapters each written by a guru in his or her area, ranging from technology to health to shipping. They confirm that valuation is increasing in complexity, whether in the residual value of maritime assets, or in financial services products. A key feature of the volume, the 18th book to date edited and/or authored by Prof Taplin, is that it threads through many disciplines to stimulate greater understanding of the buzzing world of innovation, as it asks how the US legal-economic model, with its short-term outlook, and the more family-oriented ethos of many companies in Asia, will handle the shock of mutual conflict." - James Brewer, allaboutshipping.co.uk "In conclusion, two things in particular I like about this book. First, the book demonstrates, in multiple chapters, the complex interaction among IP, entity value, and innovation. Second, the book highlights a trend that will be with us for decades to come - that is, the simultaneous withering of IP with the rise of open innovation, and the increasing importance of privately owned and enforced IP for companies to capture the value inherent in their innovations. This is a thought-provoking book and a great read, well worth the time and effort for anyone involved in the general business of innovation or intellectual property." - Larry M. Goldstein, U.S. Patent Attorney "Accurate assessment of intellectual property has always presented challenges to economists and academics. But, as technological innovation continues to blur political and cultural boundaries, it's necessary, more than ever, to re-examine the fundamental meaning of valuation. Ruth Taplin's Intellectual Property Valuation Innovation Towards Global Harmonisation, advances the discourse through 9 chapters, which examine the valuation of tangible and intangible assets in the evolving 'glocalized' economy.

Książka "Intellectual Property Valuation - Towards Global Harmonization"