Handbook of Management and Creativity -

Handbook of Management and Creativity
4.00 Oceń książkę!

Autor: ...

Wydawnictwo: Edward Elgar
ISBN: 9781781000892
EAN:
Format: ...
Oprawa: twarda
Stron: 448
Data wydania: 2014-01-01
Gdzie kupić tanią książkę?
Merlin
książka
743.00zł
Kup książkę
Książka w Twoim domu w ciągu 48h
This Handbook draws on current research and case studies to consider how managers can become more creative across four aspects of their business: innovation, entrepreneurship, leadership and organisation - and does so in an accessible, engaging and user-friendly format. That managers need to be 'more creative' has become something of a mantra, but little has been written about what this actually means and how it might be achieved. The Handbook of Management and Creativity presents a coherent collection of original chapters from leaders in multiple disciplines, combining current research pre-occupations with practical solutions and strategies in the field. Each chapter combines new research from the creative industries, practical examples and tools, case studies, visual aids, and questions for discussion, designed to stimulate debate and reflection in the workplace or in the seminar room. The book is thematically organised, making it easy to navigate for the general reader and allowing managers, university course directors and students to extract readings relevant to their individual requirements. It is suitable for managers across all industries and advanced students of management and creativity, as well as researchers interested in applying creativity research to industry. 'Chris Bilton's and Stephen Cummings' Handbook of Management and Creativity collects some of the very best research on creativity and why and how it matters to companies and their management. It is an important addition to our understanding of the management of creativity and talented and creative people.' - Richard Florida, University of Toronto, Canada, New York University, US and author, Rise of the Creative Class 'In many organisations creativity is so often seen as the preserve of a small number of people with "artistic temperaments" but in my experience all sorts of people have creative abilities which can be used to the benefit of a "creative" organisation. The task of a manager is to find ways of exploiting this. This Handbook provides the reader with insights to help them and others to promote the kind of creativity that adds real value.' - Greg Dyke, Chair, British Film Institute; Chair, Football Association; Chancellor, University of York, UK and Director-General of the BBC 2000 - 2004 'Creativity and management are often thought of as two opposite worlds. Management is dull control and creativity is exciting liberation. This exciting handbook put this assumption into question. The contributors show how creativity can be managed and how creative management might be. It provides a valuable resource for anyone interested in how organizations seek to create novelty, and some of the challenges this might give rise to.' - Andre Spicer, City University London, UK 'Bilton and Cummings' Handbook of Management and Creativity takes two areas which we often view as diametrically opposite and brings them together in a unique and insightful manner, the core idea being that both creativity and management are essential in effective creative processes. Drawing on research from a wide range of interesting contexts including movie-making, this book will be essential reading for both students and scholars interested in examining the entwining relationship between creativity and management.' - Jean Clarke, Leeds University, UK 'In using the concept of "bisociation", contributors highlight ambiguities, paradoxes and contradictions in the management of creativity. Such an approach demonstrates the complexity of creative processes and the challenges in harnessing creative energies. The wide range of industries and organizations in different geographical regions presented offer insights in a global perspective. It is amazing that this handbook can address the comprehensive range of issues in a coherent manner.' - Can-Seng Ooi, Copenhagen Business School, Denmark 'What is the relationship of creativity and innovation to management?

Książka "Handbook of Management and Creativity"