Global Marketing Management - Kotabe Masaaki, Helsen Kristiaan

Global Marketing Management
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Autor: Kotabe Masaaki, Helsen Kristiaan

 Wydawnictwo: Wiley
ISBN: 9781119586777
EAN: 9781119586777
Format: 280 x 210 x 36
Oprawa: Miękka
Stron: ...
Data wydania: 2017
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The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely and methodically by authors Kotabe and Helsen, is that the realities of international marketing are more “multilateral."

Suitable for all business majors, the text encourages students to learn how marketing managers work across business functions for effective corporate performance on a global basis and achievement of overall corporate goals. Global Marketing Management brings timely coverage in various economic and financial as well as marketing issues that arise from the acutely recessionary market environment.

Książka "Global Marketing Management"
Kotabe Masaaki, Helsen Kristiaan