Framework for Marketing Management

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.nbsp;nbsp;

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Framework for Marketing Management provides authoritative marketing theory in a concise formatnbsp;to provide flexibility where outside cases, simulations, and projects are brought in.

For the MBA Marketing Management course and/or undergraduate capstone marketing strategy course.nbsp;nbsp;

nbsp;

Framework for Marketing Management provides authoritative marketing theory in a concise format to provide flexibility where outside cases, simulations, and projects are brought in.

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"Did you know that Philip Kotler was recently ranked as the fourth "Most Influential Business Writer/Management Guru"nbsp;of the 21st century?"

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The recently published article conducted by The Financial Times polled over 1,000 chief executives in 25 countries around the world and ranked people who had the most influence in business theory and practice in the past year (2005). To view the complete ranking as a .pdf document, please visit: http://news.ft.com/cms/88762712-576c-11da-b7ea-00000e25118c.pdf

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Tuesday, November 22, 2005

1. Peter Drucker
2. Bill Gates
3. Jack Welch
4. Philip Kotler
5. Michael Porter

" What are some current trends in marketing management? How do you bring the latest concepts into your classroom?"

• NEW - "Holistic marketing" coverage -nbsp;Exploresnbsp;thenbsp;emerging concept thatnbsp;everything matters in marketing: internal marketing, integrated marketing, relationship marketing, and socially responsible marketing.

"Do you like to have to have flexibility in chapter topics?"

• NEW -nbsp;Modular Organizationnbsp;-nbsp;Kotler and Keller focused on preserving the strengths and core topics, while carefully tightening coverage in every chapter for greater clarity.nbsp; By organizing the text into seven parts of related material, a more modular approach, instructors have greater flexibility.nbsp; For example: see Table of Contents.

"Do you assign outside cases and readings in this course?nbsp; Would it help if we could package them with this text and discount the price for your students?"nbsp;

• NEW - Casebook solutions! Instructors:nbsp;Visit www.prenhall.com/custombusiness to see how easy it is to create a casebook or coursepack that includes cases and readingsnbsp;from leading providers, like Harvard Business School Publishing.nbsp; An exam copy takes just 2 weeks.nbsp;nbsp; Whennbsp;students purchasenbsp;anbsp;casebook bundlednbsp;with this text, they save 10%

"Are you using or interested in using a simulation to complement yournbsp;marketing management textbook?"

• NEW - Simulations from Interpretive Simulations! Instructors, please visit: www.prenhall.com/interpretive for additional information. Students get a top textbook from PH, a premium simulation from Interpretive, and a discount on both!

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Other Points of Differentiation

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nbsp;"Many saynbsp;Kotler defined this coursenbsp;and the third edition of Framework for Marketing Managementnbsp;isnbsp;noteworthy because it's the first time Kotlernbsp;is joined by a co-author.nbsp;nbsp;Are you familiar with Kevin Lane Keller?"

• NEW - Philip Kotler invites Kevin Lanenbsp;Kellernbsp;to benbsp;co-author -nbsp; Acknowledged as one of the international leaders in the study of strategic brand management and integrated marketing communications, Kevin isnbsp;presentlynbsp;E.B.Osborn Professor of Marketing at the Amos Tuck School of Business Administration at Dartmouth College.nbsp; His research has been widely cited and has received numerous awards, and he's se

  Książka "Framework for Marketing Management"
  Philip Kotler; Kevin Lane Keller