EBOOK Marketing Semiotics Signs, Strategies, and Brand Value - Laura R. Oswald

EBOOK Marketing Semiotics Signs, Strategies, and Brand Value

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Autor: Laura R. Oswald

Wydawnictwo: Oxford University Press
ISBN: 9780191617867
EAN: 829A1199EB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 232
Data wydania: 2012
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The book discusses the concept of brand equity and its impact on the financial performance of a company through analysis of the 'semiotics' of the brand and its sign systems. Including case studies, it provides an actionable strategy for steering brands through internal and external changes and pressures.

Książka "EBOOK Marketing Semiotics Signs, Strategies, and Brand Value"
Laura R. Oswald