EBOOK Foundations of Corporate Success:How Business Strategies Add Value -

EBOOK Foundations of Corporate Success:How Business Strategies Add Value
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Wydawnictwo: Oxford University Press
ISBN: 9780191610813
EAN: 507AFA1BEB
Format: 0,0 x 0,0 x 0,0
Oprawa: ...
Stron: 432
Data wydania: 1993
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How Business Strategies Add Value
This book addresses the most basic business challenge - what makes a successful        company? How did BMW recover from the edge of bankruptcy to become one of Europe's        strongest companies? What lies behind the continuing success of companies like        Sainsbury's, Marks and Spencer, and Reuters? Why did Saatchi and Saatchi's global        strategy bring the company to its knees?Drawing on his own business experience and        on concepts in economics, legal theory, and sociology, John Kay argues that the        answer lies in the distinctive capabilities of the organization.Hailed by critics        when first published, this was the only business book by a British author chosen by        the Financial Times in its Books of the Year List. Lucid, innovative, and        authoritative, this book makes a major contribution to our understanding of business        strategy.Three good reasons why you should read John Kay* Answers today's vital        questions about success and failure in industry*Gives a lucid and innovative        analysis of the source of `competitive advantage'* Examines how the business        strategies of the world's leading companies affect their financial        performance

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