Corporate Community Involvement - Bilge Uyan-Atay

Corporate Community Involvement
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Autor: Bilge Uyan-Atay

 Wydawnictwo: Ashgate Publishing Company
ISBN: 9781472412447
EAN:
Format: ...
Oprawa: twarda
Stron: 240
Data wydania: 2014-02-01
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There has been tremendous growth in Corporate Community Involvement (CCI) projects of all sizes in recent years. This has been encouraged by organisations such as Business in the Community in the UK, which provides information designed to motivate businesses and government to engage in CCI. In fact, the projects incorporated into some companies' strategy implementation are now so extensive that they are having a profound impact on community development.Corporate Community Involvement examines CCI as a distinct type of corporate social responsibility and the nature of the relationship between business and society. Bilge Uyan-Atay considers that CCI has been poorly described and researched, concentrating mainly on Western Europe and the USA, failing to consider different institutional contexts and to make the best use of available theory to uncover a more holistic perspective.The author's native Turkey is a secular, developing country with a growing economy.. This provides a distinctive environment in which to study CCI. The author explores and analyses economic, strategic, cultural and institutional influences on CCI and its relationships to and differences from corporate social responsibility. 'For the first time, this book explains corporate community involvement separately from corporate social responsibility. Bilge Uyan-Atay shows how business separates their community involvement actions into types so as to identify the patterns according different industry and firm characteristics. The amount of the community involvement for Turkey for the first time is given in this book by comparing other countries' examples. She gives very detail analyses of the companies about why and how they want to make donation or choose to make a sponsorship, or other types of community involvement. This book is great source for the professionals and researchers who want to learn every aspect of the community involvement of the private companies.' Guler Aras, Yildiz Technical University, Turkey

Książka "Corporate Community Involvement"
Bilge Uyan-Atay