PALGRAVE MACMILLAN
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Digital Relevance. Developing Marketing Content and Strategies that Drive Results

Digital Relevance. Developing Marketing Content and Strategies that Drive Results

Relevance and context must be understood to serve as the foundation for dynamic marketing in real-time environments. With sales cycles for complex sales often extending into years, maintaining relevance over the longer term requires strategic planning that's continually refreshed to account for market shifts and other developments. What's relevant...
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119.00zł
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Big Social Mobile. How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

Big Social Mobile. How Digital Initiatives Can Reshape the Enterprise and Drive Business Results

It's easy for today's leaders to fall into the trap of accepting trendy big-data, social media, and mobile technology initiatives as the norm: "cool" initiatives that generate only superficial results. Seduced by their promise but concerned by their complexity, many leaders allow these initiatives to be implemented in isolation-segregated from what...
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Global Financial Markets. Applied Financial Macroeconomics  Investment Strategy. A Practitioner's Guide to Tactical Asset Allocation

Global Financial Markets. Applied Financial Macroeconomics Investment Strategy. A Practitioner's Guide to Tactical Asset Allocation

Understanding our interconnected macroeconomic world is important for money managers and investment professionals alike. Here author Robert McGee brings together insights from finance and macroeconomics that are useful for investment strategists concerned with asset allocation decision-making.McGee provides a thorough look at each stage of the...
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295.00zł
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Territorial Disputes in the South China Sea

Territorial Disputes in the South China Sea

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Autor: ...

Wydawnictwo: Palgrave Macmillan
ISBN: 9781137463678
Kategoria: Poradniki i albumy
/ Biznes, prawo, finanse
This volume provides in-depth analysis of the complexities of on-going territorial dispute in the South China Sea region through a multitude of perspectives of the involved stakeholders. Convening perspectives from seven countries, the contributors are renowned scholars on both sides of the Pacific. In the light of current events, it recognizes...
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403.00zł
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Communications, Media and the Imperial Experience

Communications, Media and the Imperial Experience

Over the course of the twentieth century, the British Raj successfully combined military force and coercion, with modern methods of persuasion, publicity and media manipulation - imperial public relations - in its strategies to engage with the increasingly challenging task of governing its Indian empire. This book focuses on the media environment...
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360.00zł
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Love Like the Movies

Love Like the Movies

Kenzi Shaw has her life scripted out down to the last line - the career she's building as an up-and-coming marketing exec, the gorgeous fiance (Bradley) she'll marry in a fairytale wedding, the children they'll raise in her dream home. But when heart-breaking ex Shane comes back into her life, life starts going off the script ...Shane tries to win...
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44.00zł
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