Jonathan Sutherland; Diane Canwell

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JONATHAN SUTHERLAND; DIANE CANWELL
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Key Concepts In Marketing

Key Concepts In Marketing

Key Concepts in Marketing is one of a range of comprehensive glossaries with entries arranged alphabetically for easy reference. All major concepts, terms, theories and theorists are incorporated and cross-referenced. Additional reading and Internet research opportunities are identified. More complex terminology is made clearer with numerous...
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