Arden Paul

COKOLWIEK MYŚLISZ, POMYŚL ODWROTNIE to odważny atak na nasz sposób postrzegania życia, pracy i otaczającego świata. Zamiast udzielać typowych, nudnych rad, Paul Arden zaskakuje ciętymi uwagami, maksymami i paradoksami, które mają za zadanie podważyć nasze zdroworozsądkowe myślenie. Niezależnie od tego, czy studiujesz, tworzysz, produkujesz,...

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief,...

The bestselling author of It's Not How Good You Are, It's How Good You Want To Be Paul Arden turns logic and common sense on its head in Whatever You Think, Think the Opposite and gives you the confidence to take bigger risks and enjoy your work more than you can imagine.Have you ever considered the extraordinary power of making bad decisions,...